plush like. i got it about four years ago. Fell in love. Now i can't find one online. if anyone can find it no matter how much it cost i will personally reward you (only the first person to find the right pillow)$$ via paypal. PLEASE HELP ME I'M I NEED OF A NEW ONE AND NEED HELP PRICE IS NOT AN ISSUE. ONCE AGAIN THE FACTS I KNOW: IT IS A SLEEP INNOVATIONS PILLOW, SOFT ON ONE SIDE AND VINYL/SILK FEELING ON THE OTHER....