I purchased a sleep innovations novaform memory foam mattress at a costco store. I read the reviews both before and after I purchased it and no one else complains that the mattress is too hard. I never had sore hips and shoulders with my old mattress. Now I toss and turn to find a comfortable position and wake up sore. My husband loves the mattress because it gives him more support than our innerspring mattress. I feel like the princess and the pea complaining about a mattress that everyone else loves.