Take a minute to consider this before answering. Whether it be conscious or sub-conscious- we absorb what we see and hear. Simple as that. Picture yourself watching your all-time favorite television program- you absorb every word of that show, right? You get involved in the plot and dialogue and wonder whats going to happen... and BAM- a commercial comes on. What do you do? You watch the commercials more intently because your brain is focused on the show that you were just watching. You wait in anticipation- your brain taking in everything around it much more thoroughly... What do you think? Advertisements bombard every minute of our lives. The advertising industry has penetrated into every aspect our this society. When I wake up in the morning, the first thing I hear is my radio blaring out the latest ad for Sears or the Penn State Bookstore. At night, the last thing I see is the latest peroxide innovation on the toothpaste tube. What are your thoughts on this topic?