Natwerk Designs

What are some of the most effective marketing strategies for a jewelry artist who makes handmade unique items?

Public Comments

1. A good website is essential. It should have pictures of the items you create, and a description of what the item is made of (sterling silver, semi-precious gems, etc). You should also include ordering information - where can a potential customer get your products? Can they order online? How much is the product? Are you exhibiting at local crafts shows or in a store? All this information should be included on your website. Include info about you, too, as you are the artist. What inspires you? What is your experience, i.e. did you go to art school? How long have you been making jewelry? Then, print up business cards with your web address and bring them with you everywhere. Put your web address into your email signature. Include this information with every item you create and sell, too, so customers can come back and look at your new creations, or matching earrings, etc etc. Creating a relationship with a local art gallery or organization could provide you with a place to present and sell your jewelry, i.e. storefront space. Also, look into attending artisan or craft shows near you to sell your pieces. Get your web address into as many hands as possible!
2. Get tthe book "How to Market your Art" Photograph your work and submit it to small local jewelery stores and gift shops. Put it on e-bay. Find out about art crafts fairs to be held in your area and purchase booth space.
3. Etsy is a wonderful website to showcase your jewelry. Many artists sell their handmade items in this store. http://www.etsy.com